SEO November 03, 2025

Traditional SEO still matters for real estate—but LLM optimisation is the next frontier. Learn how to win visibility in ChatGPT, Gemini, and Perplexity.

The Changing Landscape of Real Estate SEO

Let's be honest—SEO isn't what it used to be. We all spent years fighting for that #1 spot on Google, tweaking meta tags, writing blogs, and chasing backlinks. But buyer behaviour has evolved. Today, people don’t just Google; they ask ChatGPT, Gemini, and Perplexity AI for instant answers.

The LLM Visibility Era

At VisualHash Technologies, we call this the LLM Visibility Era. It’s where your brand’s presence inside ChatGPT, Gemini, and Perplexity matters more than your Google ranking. Because these AI models don’t just list websites—they show trusted, structured, and credible sources.

Why Traditional SEO Still Matters

Traditional SEO continues to play a foundational role in building your online visibility. A fast website, strong backlinks, optimised pages, and local SEO still drive credibility and traffic. However, SEO alone can no longer guarantee presence inside AI-driven answer engines.

What Large Language Models (LLMs) Want

Unlike search engines, LLMs prioritize data accuracy, entity trust, and structured information. They look for signals like schema markup, consistent entity references, and verified mentions across the web.

Key differences include:

• Entity SEO – Consistency of brand, project, and developer data across sources.
• Structured data – Proper schema.org markup for organisations, projects, and offers.
• Credibility – References and backlinks from authoritative publications.
• Answer-readiness – Content structured in Q&A, list, or table format for easy citation.

From SEO to LLM Optimisation – The Real Estate Roadmap

• Define your entities clearly: Project names, locations, pricing, and RERA numbers should be consistent everywhere.
• Add structured data: Schema for organisation, place, product/offer, and FAQ pages.
• Publish answer-oriented content: Create pages that directly answer buyer queries like 'Best villas near Shankarpally' or '3BHK flats near Hitech City under ₹1 crore.'
• Build credible citations: PR features, directory listings, and partnerships that strengthen trust signals.
• Measure AI visibility: Track citations in ChatGPT, branded traffic spikes, and mentions in AI summaries.

Case Example: Hyderabad Real Estate

If a buyer asks an AI tool: 'Which ready-to-move 3BHK flats are east-facing near Hitech City?', your project page should already provide structured data, price range, facing details, commute time, and amenities. That’s how you earn citations instead of just clicks.

VisualHash’s LLM Visibility Strategy

At VisualHash Technologies, we’re helping developers transition from SEO rankings to LLM citations. Our approach includes entity audits, schema implementation, answer-page creation, and visibility tracking across AI engines. The goal: When someone asks ChatGPT about Hyderabad’s best projects, your brand becomes part of that answer.

Conclusion

Traditional SEO got you seen. LLM optimisation will make you remembered. The brands that adapt first to this shift will dominate the next decade of real estate marketing.

FAQ

Q: Is traditional real estate SEO still worth it?
A: Yes. It remains the foundation—technical health, local SEO, content clusters, and backlinks are essential. However, on their own they don’t guarantee visibility in AI answers; LLM optimisation is now critical.

Q: What is LLM optimisation?
A: It’s the process of making your brand and projects machine-readable and trustworthy for large language models like ChatGPT, Gemini, and Perplexity—so they can understand, cite, and recommend you.

Q: How is Generative/Answer Engine Optimisation (GEO/AEO) different from SEO?
A: GEO/AEO focuses on structuring content (entities, schema, FAQs, tables) for answer engines to extract and summarise, whereas traditional SEO targets ranking pages in search results.

Q: How do we measure AI visibility?
A: Track brand mentions and citations in AI responses (where available), monitor lifts in branded search/direct traffic, and ask leads how they discovered you (e.g., 'saw you on ChatGPT/Perplexity').