Why Were Facebook, Insta, And Whatsapp Went Down?

• 5 October 2021
• |Creative

Highlights:

• ⫸ Reasons for social media outage
• ⫸ What were losses caused by the outage
• ⫸ How long does the outage last?

When did it happen?

On Monday 4-Oct the social media went off around 11:30 (EST) globally. In India, it was observed around 9 PM. All the apps which are operated by Facebook-like Messenger, Instagram, and WhatsApp went off and it lasted for almost 6 hours.

What Facebook has to say.

As soon as the word spread around the world, Facebook tweeted, acknowledging the fact that social media is down. Below are the tweets by Facebook.

Facebook & Whatsapp
We’re aware that some people are having trouble accessing our apps and products. We’re working to get things back to normal as quickly as possible, and we apologize for any inconvenience.

Instagram Comm:
Instagram and friends are having a little bit of a hard time right now, and you may be having issues using them. Bear with us, we’re on it! #instagramdown Globally, there are more than 3.5 billion people who use Facebook, Instagram, Messenger, and WhatsApp for various reasons. Some use it to communicate with their friends and families. Some use it especially for business, advertising, and reaching their potential customers through these apps.

What is the reason?

The Employees of the company shared that the outage occurred because of faulty configuration changes on its routers. Which affected the entire Facebook family. Not only that but also the people who use Facebook accounts as a login were not able to log in to any other apps or websites.

How much did Facebook lose?

The outage has not only affected the reputation and goodwill of the company but also made some huge losses in monetary terms. It is the second-largest Advertising platform. It has lost $545,000 in U.S. ad revenue per hour during the outage. The outage lasted for almost 6Hours.

When did social media start working again?

After 6 hours of a complete outage, the apps slowly started working again, one after another. The engineering teams tweeted the same on Twitter.

With this outage, it is very clear that social media is just for entertainment purposes. But there is a lot more for businesses and companies who can promote or reach their potential customers. Hope this kind of outage does not happen in the future. Let us know your thoughts on this global issue.